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The Tipping Point - How Little Things Can Make a Big Difference written by Malcolm Gladwell performed by Malcolm Gladwell on Audio CD (Abridged)

The Tipping Point - How Little Things Can Make a Big Difference written by Malcolm Gladwell performed by Malcolm Gladwell on Audio CD (Abridged)£16.99  -  £19.99

THE TIPPING POINT is the biography of an idea, and the idea is quite simple. It is that many of the problems we face - from crime to teenage delinquency to traffic jams - behave like epidemics. They aren't linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them. They are capable of sudden and dramatic changes in direction.

The Tipping Point - How Little Things Can Make a Big Difference written by Malcolm Gladwell performed by Malcolm Gladwell on Audio CD (Unabridged)

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The Tipping Point - How Little Things Can Make a Big Difference written by Malcolm Gladwell performed by Malcolm Gladwell on Audio CD (Unabridged)
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ISBN:  9781600240058
Genre - Main:  Non-Fiction
Genre - Specific:  Popular Science
Duration:  510 mins
Length:  Unabridged
Author:  Malcolm Gladwell
Performer 1:  Malcolm Gladwell
Rarity:  Rare

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Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a...

new product, or a drop in the crime rate.

This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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