Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a...
In the workplace, at school, and in our relationships, the effects of stress can be devastating. Too much stress can cause real physical illness. Using the latest research on neuroplasticity, Dr. Lawlis redefines stress and shows readers how they can retrain their brain to prevent stress from taking its toll. This clear and practical guide includes action plans and recommendations for specific foods, physical exercises, and...